Tag Archives: publishing

Running a giveaway competition

I just tried out another self-publishing experiment – the giveaway competition. This was organised through my publisher Feedaread. You post an extract which people are invited to read and then complete an entry form to win a free copy so it is very simple for people to do. You have to pay the cost of the prizes and postage and you choose how many copies you want to offer as prizes.I chose to run the competition for my new short story collection, Plotlands. I did quite a bit of social media advertising of the competition  over a few weeks as the entry period runs for a month. Problem is to reach people without boring them to death with constant bombardment so I tried to stagger posts/tweets etc between different media over time.I was interested to see that each time I posted something, entries resulted, though there wasn’t a huge number of entrants. I also got more views on the page I had created on Facebook specifically for the book and even a few purchases, though whether that was due to the competition or just due to word of mouth/responses to reviews buyers, I don’t know. I enjoyed monitoring the competition and finding out who had won, funnily enough it was won by someone I  know, so it was a good job I had nothing to do with the selection, which was done by Feedaread. So although I didn’t get a mega response it was a fun experience and made me feel more connected with potential readers. I’d definitely do it again and am planning to run a comp for my other short story collection in the near future.

Booktrailer fun

Well I’ve been silent on here for a bit but that’s due to lots of stuff going on with publishing and marketing my new book Plotlands,  plotlands-cover-2which is a collection of strange short stories set in Wales, and then of course everything stops for the build up to Christmas. I hope everyone had a great Christmas, mine was a good mix of meeting up with friends and family interspersed with days of quiet for rest and reflection (and tidying up of course). Even managed our usual trip out to Blackpool for fish and chips on Boxing Day.

Anyway on to the main business of the book trailer. This has been a new venture for me and has only been made possible by harnessing the techy skills of my brilliant son, Ted Fenlon and his modestly named Kraplaptop productions. He’s made other short music videos in the past and so I floated the idea of producing something promotional for Plotlands. It took quite a while for him to get the graphics right , using the book cover as the main image with accompanying rolling text and the music is his own composition and sounds suitably menacing and eerie.

I’m really pleased with the result and have been flashing it about on various social media sites – just a bit more fun than the usual book blurb. Unfortunately this page doesn’t support video files but if you’re interested you can find it on Youtube https://www.youtube.com/watch?v=CoELiTy2qCA

Looking forward to a Happy New Year to writers and readers everywhere and much success in 2017

 

 

 

 

 

 

Marketing, marketing

Well, it’s now several months since my first venture into self-publishing with  my short story collection Triple Death. Has it been worth it? Most of the copies sold so far have been print copies I have sold at writing venues and by word of mouth and to be honest, all the internet campaigns and online marketing I’ve done have not had much influence on online sales. I haven’t really gone down the path of paying for marketing agencies to promote my book. In comparison with my previous traditionally published book, I’ve actually made about the same amount of money because the royalty on the self-published book is much higher. And maybe because this book is a short story collection rather than a genre novel, it is less visible in the online marketplace.

I’ve also been told that it takes time to build up an online presence in the market and that when you have several books out, you are more likely to build up a following. I don’t know if this is true but time will tell. I have just published a second short story collection Plotlands which has sold out its first print order in two days. I plan to release a novel in the spring of 2017 but meanwhile Triple Death is available on kindle countdown for the next 24 hours at just 99p before reverting to its original price of £2.39.img336quarter

Who Needs an Agent?

It’s about six weeks now since I parted company with my agent. My original agent left for another agency and didn’t take me with her as she hadn’t managed to sell my work. Despite several near misses, I got the impression that my books didn’t quite fit the mass market appeal that agents and publishers are looking for.

Obviously agents are only going to deal with fairly large scale publishing houses and because I was under contract to the agency, I couldn’t submit to anyone else. All that’s changed now as once set free, I plunged into a frenzy of submissions which has already resulted in two short story acceptances and a shortlisted entry for a competition  http://www.ouenpress.com/9.html. The novels have gone out to a variety of smaller publishers so I’ve got my fingers crossed there.

However, I do miss my agent, mainly for her unwavering support in the face of rejections. Her constant encouragement and belief in my writing kept  me going when I felt like throwing in the towel. She also put in a good deal of unpaid work reading and suggesting edits to my manuscripts and I learned a good deal about tailoring my work during the time I was with her.

So, even though I’m enjoying the freedom at the moment, especially being able to write whatever I like in whatever genre and offer it to a variety of publishers without being typecast, I think I may eventually look for another agent. I’m hoping to find joint representation for an autobiography I’m currently ghostwriting and once that’s finished I’ll be taking stock and deciding which road to take next – maybe even dipping a toe into self-publishing waters though that’s something I’ve been afraid to tackle so far.