Running a giveaway competition

I just tried out another self-publishing experiment – the giveaway competition. This was organised through my publisher Feedaread. You post an extract which people are invited to read and then complete an entry form to win a free copy so it is very simple for people to do. You have to pay the cost of the prizes and postage and you choose how many copies you want to offer as prizes.I chose to run the competition for my new short story collection, Plotlands. I did quite a bit of social media advertising of the competition  over a few weeks as the entry period runs for a month. Problem is to reach people without boring them to death with constant bombardment so I tried to stagger posts/tweets etc between different media over time.I was interested to see that each time I posted something, entries resulted, though there wasn’t a huge number of entrants. I also got more views on the page I had created on Facebook specifically for the book and even a few purchases, though whether that was due to the competition or just due to word of mouth/responses to reviews buyers, I don’t know. I enjoyed monitoring the competition and finding out who had won, funnily enough it was won by someone I  know, so it was a good job I had nothing to do with the selection, which was done by Feedaread. So although I didn’t get a mega response it was a fun experience and made me feel more connected with potential readers. I’d definitely do it again and am planning to run a comp for my other short story collection in the near future.

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