Marketing, marketing

Well, it’s now several months since my first venture into self-publishing with  my short story collection Triple Death. Has it been worth it? Most of the copies sold so far have been print copies I have sold at writing venues and by word of mouth and to be honest, all the internet campaigns and online marketing I’ve done have not had much influence on online sales. I haven’t really gone down the path of paying for marketing agencies to promote my book. In comparison with my previous traditionally published book, I’ve actually made about the same amount of money because the royalty on the self-published book is much higher. And maybe because this book is a short story collection rather than a genre novel, it is less visible in the online marketplace.

I’ve also been told that it takes time to build up an online presence in the market and that when you have several books out, you are more likely to build up a following. I don’t know if this is true but time will tell. I have just published a second short story collection Plotlands which has sold out its first print order in two days. I plan to release a novel in the spring of 2017 but meanwhile Triple Death is available on kindle countdown for the next 24 hours at just 99p before reverting to its original price of £2.39.img336quarter

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